The primary goal of this project was to breathe new life into the identity of ‘Paper Papier,’ a stationery company. The previous logo, a simple composition of the company name lacked vibrancy and professionalism. Through a meticulous redesign process, the logo was transformed into an embodiment of feminine elegance and professionalism. By selecting a font that exuded sophistication while maintaining approachability, the brand’s character was elevated. Additionally, the introduction of a central quill icon, symbolizing their bestselling product line of fountain pens, served to further enhance the logo’s connection to the brand’s core offerings. The project’s purpose was thus achieved by successfully infusing the ‘Paper Papier’ logo with a renewed charm tailored to its target audience.

Paper Papier